- Search Engine Marketing
- What is Search Engine Marketing?
- How SEM is different from SEO?
- Keyword Research
- Setting up Google AdWords Account
- Understanding AdWords account structure
- Campaigns, Ad groups, Ads, Keywords, etc.
- Types of Advertising Campaigns: Search & Display
- Different between Search & Display Campaign
- Understanding AdWords Algorithm
- How AdWords Rank Ads?
- Understanding Ad Rank
- What is Quality Score & Why it’s important?
- What is CTR & Why it’s important?
- Understanding Bids
- Creating Search Advertising Module
- Creating Display Advertising Module
- Creating Video Advertising Module
- Creating Mobile Advertising Module
- Optimizing Campaigns
- Tracking & Monitoring Campaigns Performance