- Understanding PPC
- Overview of Google Adwords, Bing
- PPC Definition & how it functions
- Understanding Quality Score, Conversion Rate etc
- How to Strategize and Manage PPC campaigns
- Setting objectives, goals and performance measurements
- Formulating account structure
- Effective segmentation of keywords
- Usage of multiple match types
- Non overlapping Ad Groups
- Effective Ads writing and actionable landing pages
- Compelling ads that increase click-through rates (CTR) lower costs
- Improve conversion rates Targeted ads & relevant landing pages
- Call to Action rich landing pages
- Bid Management
- Understand bidding strategy
- Manual vs. Automated bid management
- Different bid management features CPA bidding, position preference etc
- SEM Management
- Remarketing
- Mobile Advertising
- Display & Video Formats
- Optimize the display network campaigns
- Track & measure view-through conversions