Digital Marketing is evolving; witnessing many changes with every passing day. The future of the Digital Marketing Industry is that it will see more points of contacting with the end user.
In the words of experts in the field, such as David Scott, CMO at Gigya Inc and Author of “The New Rules of Lead Generation”, The future of digital marketing is going to be doing stuff with the data, finding a way to channelize the troves of information to positively affect the customer journey.
In fact, the increasing growth rate of digital media industry, as compared to other industries, won’t also be stagnant in the years to come.
Future of Digital Marketing and how opting for Digital Marketing course can benefit marketers
About Digital Marketing Industry
Digital Marketing is a booming industry that demands you to work with the analytical part of the website. A digital marketing plan for your business involves formulating the latest Search Engine Optimization (SEO), Pay-per-click (PPC), and Social Media Marketing (SMM) strategies. What you need to do as a digital marketer is to track the visitors on your website and implement the strategies as per the needs of the project undertaken. Besides, digital marketing requires marketers to engage in client handling and reporting activities.
You must know what exactly the meaning of digital marketing before comprehending the digital marketing trends 🙂
Digital marketing is an umbrella term used for the measurable, targeted, and interactive marketing of products and services by applying digital technologies to reach and convert leads into customers and then retaining them. This type of marketing involves marketing products and services on electronic devices.
Simply speaking, Digital Marketing is all about promoting, advertising, and selling products and services with the help of digital distribution channels. Rising popularity of the Internet and growth in online activities have propelled businesses all over the world to tap down the optimum potential of digital media.
Today, every organization in the world is looking for new innovations, solutions, and applications to promote their products and services in the digital sphere. Many IT companies, therefore, offer bundled software products, digital marketing solutions, and applications.
2016 Digital Marketing Trends
More Number of Video Ads
Experts anticipate that video ads dominate the industry this year. One of the major reasons for online users viewing more number of video ads is because Facebook and Bing have begun to offer video options to advertisers. If we see these digital marketing trends we can easily find out that now Google also includes video content in its search engine algorithm.
More and more online marketers are transforming their businesses into apps. Mobile apps are not only convenient to use but also, more responsive to their target audience. Google now uses information from indexed apps as a factor in search engine rankings . Simply put, app indexing has taken off, which is why there is an outbreak of apps.
Mobile’s Dominance Continues
According to Digital Marketing experts, increasing mobile usage will completely overshadow the use of desktop in 2016. The use of mobile phones rose last year due to Google’s decision to include the mobile-friendliness of a website in its search engine rankings. Though desktop usage won’t disappear in its entirety, Google expects that mobile traffic will go much beyond the web traffic.
Virtual Reality Emerges
The future of digital marketing witnesses the launch of virtual reality (VR) devices in the years to come. Some of these devices are built for specific applications, such as video games, whereas others are designed for more general use. Oculus Rift virtual reality head-mounted display headset and other such VR devices leads digital marketers in a completely new form of online advertising that links social media platforms, video channels, and direct messaging.
Wearable Technology Adopted
Digital marketing trends includes that wearables are expected to gain impetus with competing smartwatches scheduled to launch this year. Globally, consumer uptake of wearables will grow 35 percent every year between 2015 and 2019.
This growth will greatly affect digital marketing strategies. Wearable demand internet marketers to mull over how to best provide “on-the-go” information, while creating content that is easy-to-search through voice commands.
They need to understand that web and app content for the smaller screens of the wearable should be shorter; favouring a “listicle” format. These are the trends to be watchout in 2016.
Other trends that you may witness in the future of digital marketing include New Optimization Strategy Usage, Increased Investment in Advertising, Use of Facebook Messenger for Business, Personalized PPC, and growing popularity of Buy Buttons.
Digital marketing Applications
Banking industry in India and the rest of the world has adopted web-based and mobile applications. Consumers of today wish to have all types of banking solutions and support services on their fingertips. Web-based and mobile applications need positioning, branding, and promotion by means of digital marketing.
Web-based applications and solutions have made healthcare services effective and pocket-friendly. Right from appointment booking to consultation, and diagnosis to treatment, patients and their family want hassle-free online access to every type of healthcare service. Again, online marketing plays a crucial role in the promotion of web-based products and services.
Digital marketing solutions, such as IPTV and streaming media, help network operators to offer a user-engagement model. Marketers of today face the challenge of formulating a strategy that successfully builds more number of targeted audiences.
Digital marketing user-engagement model, therefore, provides a means of promoting products and services; offering audience engagement, rich user experience, and hassle-free support services at the same time.
Future of digital marketing
Today, millions of users all over the world are connecting with the digital space. Undoubtedly, there is a huge future scope of Digital Marketing course. Experts recommend working professionals and companies to opt for Digital Marketing Course due to the burgeoning demand of products and services related to digital space.
In fact, every industry seeks digital marketing solutions to promote their products and services via a cost-effective media. Online marketing has, indeed, become the order of the day.
Now that you have understood the nature, scope, and relevance of digital marketing, it is high time that you opt for a course in digital marketing. Only then can you do wonders to your business. You have access to a large number of training institutes that offer a wide variety of programs in digital marketing.Tags: digital marketing applications, digital marketing trends, future of digital marketing, scope of digital marketing course