Marketers want to make their social media presence as a unicorn rather than a horse. So, are they taking necessary measures for it?
If your marketing is like squeaky wheels the social media channels are the oil on it. It is a contribution of precious time and resources. Social media allows small businesses to act big and make their online presence “WOW”. Here, we want to share a wide information regarding the benefits of open source social technology for business.
The significant change that is required in this modern world is the change in technology that too without confusing the people. Every new technology performs the role exactly as planned. Similarly is in the case of open source technology.
You must be thinking how the working of open source technology take place and what’s the reason it is to be open? The term “open” varies in meaning in different systems. Let’s know about what the term “open source software” exactly defined.
What Is Open Source Software?
It is a software where the public can view, use, modify and share the source code used in creating a program. The technology or the program that is included in developing open source are Linux operating systems, PostgreSQL databases, games, OpenOffice applications and programming languages like Python. The open source social media technology is usually built in Artificial intelligence.
What is AI based social media technology? AI is basically used as an effective way to classify through tremendous clusters of data. The term regularly used to depict the functions of AI that basically implies a high-level learning framed by investigating and building up patterns in substantial information sets.
AI for social media channels can help with anything from customizing product recommendations, taking into account past engagements, to picture and voice acknowledgement, to profound opinion analysis. Approaching on each significant player in the social media enclosure has contributed inward resources, or set up third-party collaborations with groups concentrated on AI.
Therefore, to summarize all these then we will say that the open source software is a software that can be redistributed to anybody else without any issue. The license may require for an updated version in order to carry a different name or any different software. The receiver can easily modify the source code if they want.
As you understand the meaning of open source software, you must know how it is helpful for commercial purpose? The open source software support software is essentially used by the data service providers. Other developments involve a use in cloud computing and starting new services. Nowadays, the technology managers holding open source technology tactics.
How The Benefits Of Open Source Technology Boost Business Growth?
The open source software is mostly available for free of cost and the paid versions are available at very reasonable prices. The price what you are paying for this product is for the accomplishment and skills of the developers and web designers and other services such as Search Engine Optimization. The service is provided with its best quality.
The open source services have much capability to do more work than their exclusive counterparts. You will be surprised to know that most of the popular websites on the web have been created using open source technology such as Facebook based on PHP, Twitter based on Ruby on Rails, Harvard University on Joomla.
You can view and modify the code behind the open source and can be sure regarding the functionality and worth.
Due to the presence of massive open source community all around the world, users are able to get support when they want. Users can take help from the forum community by joining in their discussions.
Whenever you are getting trapped in any of the development work, then you are free to ask for the help any time. The internet is the vast source of data where information is available as documents, videos, and FAQs.
Liberty or freedom is the most important thing that everyone wants in the perspective of the field. The open source technology grants you liberty. In open source, you have complete liberty to select the hosting of any company rather than the open source software you bought and can develop your website. Therefore, you can easily add, edit and modify the fundamental source code of the software as you want.
Which Tools Should You Use For Commercial Development?
After getting many ideas about the open source social technology you must be thinking that which company product will be the best for you. There are various tools that assist in getting leads from efficient social media marketing and hence grow your business. Some of those tools are:
It is a great tool, works for real-time monitoring. It helps individuals and business to jointly accomplish social media campaigns across multiple social media. Therefore, it can calculate the campaign results through the web and mobile. It provides essential reporting features being an element of their paid use. For providing customer service, they provide a wide collection of blogs, webinars, and video tutorials. The platform also provides a “help” button.
ii) Sprout Social
Sprout is another powerful tool that can manage, monitor, post and interprets various social media accounts for the single location. It provides the best and genius analytic features with stunning design among other social media management tools. It has bunches of features like excellent collaboration and cross-functionality. You can perform your tasks with just one click.
The buffer is a content scheduling and sharing tool, allowing you share and schedule content in an easy way. Fundamentally, it enables you to stagger content all over the day in order to get consistent updates in social media and this can be scheduled before time, which is very handy. The buffer’s analytic dashboard is pretty automatic and you can track your results through its mobile app too.
It is an open source software which is renowned for being the world’s leading open source technology and leading open source tech product from India. It helps the business in generating more leads and sales. The tools provided by Socioboard are easy to use and helps to engage the audience on social media effectively. The tool is very versatile and can be customized easily. Socioboard is providing a high-class support needed to their end users.
It is a web-based tool popularly known to track, analyse and optimize social media results. It helps you to analyse for about three Facebook pages, providing statistics on the important action metrics that involves likes, shares, and comments with a number of followers. You can quickly view the statistics by adding multiple Facebook pages.
Why Open Source Social Technology Is Required For Commercial Motives?
From the research, it has been observed that nearly 98% of business around the world are using open source software. This is because of the fact that users believe that the software is now simpler to use, and the codes’ quality bears much weight.
The quality of support is the most important reasons business proprietors are choosing open source tools. Let’s have a look at statistics of the development of open source and social media!
How Can The Open Source Social Technology Be Used For Commercial Purpose?
i) Manage Multiple Social Media Profiles
Trying to balance all of your social media profiles and accounts can be difficult, scary, and time-taking. Social media management tools are smart tools that can manage, monitor, post, and look over multiple social media accounts effectively.
ii) Supports Nine Social Media Channels
Using these tools you can support nearly nine social media channels at a time.
iii) Advance Scheduling Tools
With one simple click, you’ll be capable of sharing and scheduling your posts in different social media.
iv) Simply Customizable
This open source software is completely customizable and expandable in the custom of plugins.
v) Round-the-clock support
If you will face any issue in executing or using this software then you will get round-the-clock support from its team. You can get support through email, chat, video chat or phone call.
Now, you have an idea how open source is ideal for your business! Your business needs to hold open source social technology for getting triumph easily. Therefore, the software is reliable and helps dwindle as a problem.