Well, the answer is clear and known to almost all of us! Yet before reaching the final verdict lets debate on this topic whether there is any tie or comparison between the latest marketing norms and the marketing through brick, mortar, and banners? When the clash is digital marketing vs traditional marketing, let’s count on to the benefits of each of them and then conclude.
No matter what we have to agree to the fact that digital marketing trends were non-existent a decade ago and the suddenly the world started to swing towards the digitalization. Does this mean Traditional marketing is dead? And if NO, then which one is better?
Digital Marketing vs Traditional Marketing
Traditional marketing refers to the brochures, business cards, magazines, commercials on TV and Radio, brochures etc. Whereas digital marketing is all the things you see on digital media, social media etc. They are the most creative solution to marketing for business.
While traditional marketing was quite costly and had a limited reach, the relevant cost of digital marketing strategy is fairly cheap and affordable even for small business. An advertisement newspaper is still costlier than placing an ad online.
Since the traditional media had limited reach, digital marketing gains an edge over it as digital media knows no boundaries and fetches the likely and unlikely customers. Just fraction the cost and multiply the reach!
While we talk about the traditional marketing Media they needed time to reach the right customers, whereas the electronic digital marketing travels at the speed of light and the audience can reach you with the blink of an eye.
Track the Effectiveness
In the world of digital marketing , you can easily see and track the performance of your ad in real time whether it’s working or not! Unfortunately the traditional media lags in providing any such profitable benefit.
The biggest shortcoming with the traditional way of marketing was that it was targeted to a specific group of people which stunted the chances of business. Use digital marketing strategy, which also offers this opportunity but integrates it with the public access so that anyone, any time can access the ad.
Digital Marketing benefits
Final words: Digital marketing vs Traditional marketing
While we cannot rule out the importance and efficiency of traditional media of marketing yet it is undeniable that the contemporary world is totally relying on digital media and the future is surely the same! It has cutting edge and ticks all the right boxes seamlessly! Counting the benefits it offers something to every businessman.
On Contrary, if you need help in combining both Digital marketing and Traditional marketing for your business, we have got an article that will help you do this. Read it here.
Must Eye on the Key thing if you are digital marketing aspirant
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