The set of working responsibilities of a Digital Marketing manager is extremely wide, and regularly changes from organization to organization. The kind of industry an organization is a part of, the expected Digital Marketing Manager Job Description and the set of responsibilities varies. For instance: Digital marketing manager’s role in Travel consultancy firm would be not the same as the one in an e-commerce firm.
Primary Digital Marketing Manager Job Description, Role, and Responsibilities
- Laying down a Strategic foundation to increase website(s) traffic.
- Conversion Optimization: ensuring website(s) are optimized for converstion.
- Taking consideration of everything from SEO, SEM to Social Media Marketing.
- Crafting and getting Social Media Marketing strategy executed to build Brand awareness.
- Improving user experience on the website(s).
- Reputation management for the Brand(s) Digital marketing manager is handling.
- Doing competitor analysis, and tweaking strategies to outrank them.
Digital Marketing Manager’s Key Responsibility Area’s (KRA’s) as per Industry
In an e-commerce firm, the Job Description of a Digital Marketing Manager would by and large incorporate both operational and vital obligations. The digital manager would work with the CMO, VP and so forth to discuss and lay down the overall organization’s objectives.
Digital Marketing Manager would be responsible for ensuring that all the available resources are utilized to the best so that the overall objective (number of sales) are met on time. To get to this level one needs to be technically and interpersonally sound.
- Counseling firm
Digital Marketing Manager Job Description or KRA’s of a Digital Marketing manager in a counseling firm is different in relation to that in an e-commerce firm. In a consultancy firm, Digital manager handles customers and are typically had practical experience in a field, for example, SEO, Social Media Marketing, Paid Advertisement, etc.
They are taking care of client’s online business. Here’s Digital managers are responsible for ensuring clients is getting business via various Digital Channels, like SEO, Social Media, Email Marketing, etc. To get to this level one needs to have hands on experience with Digital marketing aspects and to handle team interpersonal skills are always helpful.
Digital Marketing Manager Jobs in India
Digital Marketing Manager’s Salary in India
The average salary for a Digital Marketing Manager is around INR 4 – 6 Lacks.
What Next? How to Begin?
Depending on you career objective, your current profession, your interest you can decide in which particular field you need to enter in Digital marketing?
SEO, Social Media Marketing, Paid Advertisements, Email Marketing, Affiliate Marketing and so on. All these are different fields or modules, or you can call them aspects, of Digital Marketing.
Begin with the one in which you have maximum interest and thereafter, always keep on learning. Exploring various websites and blogs to learn more about the various above mentioned Digital marketing modules.
Want to learn Digital Marketing?
If you are willing to start your Career in Digital Marketing, then you can enroll for a Professional Digital Marketing course, where you will learn about all the aspects of Digital Marketing.
Once you learn the Basics of Digital Marketing, we will suggest you work with some organization for few months to take the experience and learn as much as you can. Thereafter, getting some industry exposure you can look for better-paying jobs or if you feel confident you may start some business in Digital Marketing.
For any sort of queries related to Digital Marketing, you can reach us at 91-9999457116 or write to us at firstname.lastname@example.org.
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