The corporate world is dynamic and ever-changing. Businesses today extend support to their traditional marketing efforts by marketing through digital platforms, such as news websites, social media, e-magazines, and e-mailers. Being a business owner, you need to ensure that your business holds a strong market position. A well-drafted digital marketing plan enables to strengthen the position.
Companies offering training in digital marketing consider the relevance of digital marketing plan for the survival and growth of business. They, therefore, guide and train professionals and organizations in the area of digital marketing.
Dig in to learn the ways in which you can create a digital marketing plan, even if you own a small business
1) Defining of Goals
The first step you need to take towards shaping the online marketing plan for your business is to determine the ultimate goal of your business. Once you have set a business goal, you can channelize your time, money, and efforts towards achieving that objective. You need to lay out a digital marketing plan according to your business objective.
Besides, a clear goal provides you a benchmark; making it easier for you to track the progress your organization is making towards accomplishing it. In the case that you are unable to make significant progress, you learn about the areas wherein you need to improve. Your business goal, therefore, becomes the digital marketing guide for your every effort.
2) Identification of Target Audience
One of the most crucial components of your digital strategy is to identify your target audience. You cannot digitally communicate with anyone without learning the type of people who would benefit the most out of your product or service.
Identify your target audience by learning about their demographics and buying patterns. You also need to find out who influences the buying decisions of your customers, the way they wish to interact with your company and how your product or service solves their problem. If you own a local children’s book store, you may have two types of the target audience. The two types include children who read your books and adults who buy them.
3) Get Started
Once you have defined your business goals and identified the target audience, it is time to create a website for your company or brand. Websites are the central hub and the ultimate source of information about your business. Half of the small businesses, yet don’t have a website, which may kill their businesses. They, therefore, need to design and develop a website to introduce their brand in an effective manner.
Let us have a look at the various elements that you need to keep in mind at the time of developing your Digital marketing plan
(i) Company’s website
The design of your company’s website matters a great deal when it is about attracting customers to it. The design should not only be catchy but also, have a colour scheme that is coherent with your branding. When talking about the design, your company logo plays a major role in identifying your brand.
Content forms the core of your company’s website. Introduce your business well on the Home and About Us pages of your website. Your content needs to have a call-to-action approach so that your website visitors like to contact you, means you should be expert in content writing. Ideally, you should update your content after every two weeks or so, so that it stays current, accurate, and appealing.
Search Engine Optimization (SEO) is crucial for your website to rank higher in Search Engine Results Page (SERP’s). SEO also helps to drive traffic from search engines, such as Google, Yahoo, and Bing. Google Webmaster Tools allow you to communicate with a search engine and adjust aspects of how search engine looks at your website. Without properly optimizing the site for search results, your digital marketing plan will never get success.
The digital marketing strategy of your business should also focus on optimizing your website for mobile devices (cell phones and tablets). Simply speaking, the website of your company or brand needs to be mobile-friendly. In the words of Rand Fishkin, Founder and Former CEO, Moz, “For consumer-focused tasks, mobile is likely to eat away at desktop share”. A mobile-friendly website ranks high in search engines.
(ii) Social Media Marketing
Digital Marketing Guide says that it is critical for small businesses to be proactive on social networking websites. These websites are, indeed, a great way to engage with customers and raise brand awareness among prospects without much investment. Contests, valuable knowledge and tips, and discount codes are effective means to encourage followers to interact with your business or brand on social media.
Businesses may want to consider paid advertising and promoted posts (most relevant to their brand) on social media platforms to expand their reach to the maximum. Besides, social media is an important constituent of Online Reputation Management (ORM), the essential personal branding tool of today.
Your company blog is one of the most useful tools to strengthen your relationships with your customers. If you create blog content that emphasizes on aiding your customers to improve their lives, while staying relevant to your brand, you can surely create a trustworthy brand.
As you develop a deeper connection with your target audience, it will show to your prospects that you value them. As a company or brand, you don’t want them to feel that you are only interested in selling your product or service. Try to up- Level your business by knowing the importance of blogging.
(iv) E-mail Marketing
If you are looking for an easy way to stay connected with your target audience, email is the way to go. E-mail marketing is all about communicating a direct commercial message about your product or service to your customers and prospects via email.
Email marketing has a higher reach and put your message before your target audience in a more effective manner. An effective email marketing strategy not only helps you achieve your business objectives but also, book huge profits.
The most important element of your digital marketing plan is to monitor the performance of your online business. You may use Google Analytics to ascertain the return-on-investment (ROI) of your online marketing efforts. Set up analytic tracking and measure the effectiveness of your company’s website, its content, and presence on social media.Tags: digital marketing guide, digital marketing plan, digital marketing strategy, digital strategy