The skills for digital marketing are in real demand these days as there are many brands concentrating a lot on digital marketing. Big budgets, elevated pays, and more career options are just a few of the advantages of digital marketing. There are many other advantages of a career in digital marketing that you will be acknowledged with later in this content.
Digital marketing is an industry that is naturally evolved. More and more industries these days are changing their market into digital as everyone in the present world knows that it is a great advantage in the long run. Digital marketing is a sector where smart and nerds are required. There is a usage of social media which means that you have to be fully acknowledged about all the on-goings in the world and must be able to interact well with people.
To start your career in digital marketing, there are a variety of marketing styles that you could integrate with your work schedule. Some of the different styles are E-mail marketing, Search Engine Marketing, Social Media Marketing, Content Marketing, Analytics, Inbound Marketing, Web Design and Development, Copywriting, and Advertising.
All these styles simply mean that there are no chances that you get bored with your work and job. You can concentrate on one area at a time and then proceed to enhance your skills in another area and before you know it, you can be an expert in a wide variety of fields. The best part about this job is that you get to choose what you really want to do.
Why a career in digital marketing is the best choice?
Be an In-Demand Master Professional
There is a prediction of 150,000 digital marketing jobs by the year of 2020 and there are no sufficient digital professionals to fulfil that demand. This gives those who are studying digital marketing with an advantage that is uniquely competitive. This way you will be preparing yourself up for a career in digital marketing where the demand is exceeding the supply. So, it is always the best move.
Recently at the time of recession, the graduates were immersed into a world of no promises, scarcity of job, and all kinds of terribleness. So, isn’t it a good thing to gather a fresh set of knowledge and skills that guarantee the brightness of your future, enhances your job security, and even boosts up the progress of your career?
The most crucial thing for you to do is to gain back the control of your career in digital marketing and restore your confidence that you have misplaced at the time of recession. Always remember that the companies still require your valuable and honourable skills and you might simply need to switch them to digital.
According to the researchers, demands for the digital marketing jobs will be heightened by 38%. So, it’s high time you took advantage of this. Before you set yourself on the digital marketing career, determine what is the most in-demand skill for digital marketing certification.
Advantages of different career options
The headquarters of many of the globe’s leading digital industries like LinkedIn, Twitter, and Google are situated in Dublin, giving out a wealth of job facilities and opportunities for the professionals of digital marketing to select from. It is very rare that a week passes by without a new onset of jobs for digital marketers announced for national brands, SMEs, and multinationals.
Like for an instance, there was a creation of 200 digital jobs in Ryanair and many of these were the position for digital marketing jobs. During a Web Summit, there was an announcement of 400 new digital marketing jobs throughout a range of roles for digital marketing which included social media. Even LinkedIn is set out to double the workforce of its staff to 1200 and Microsoft is planning to employ hundred more digital graduates.
With the availability of such varieties of job opportunities, the digital marketers have the advantage of becoming picky about the kind of company they would want to work for. It is a good thing to consider this as a great advantage and choose the kind of business you think will suit your career needs and lifestyle.
There was a Marketing Salary Survey done by The Marketing Institute and Alternatives in the year 2014. The results said that the top five sectors enrolling for the position of digital marketing are Agency, FMCG, Foreign Direct Investment, Utilities Financial Services.
Make more money than your peers
The demand of career in digital marketing has already been discussed, so when the value of the product goes high, the prices also go high. And if you are working in a big company which has a shortage of big skills, you could consider yourself a good trade and make some negotiations in your salary.
A recent study showed that the digital marketing salaries have been going high like never before. According to another survey done by The Marketing Institute and Alternatives on the Market Salary, there was a confirmation on the optimistic findings. The survey had revealed a few interesting improvements for the professionals of digital marketing. There were 50% of respondents who confirmed a hike in their salary, two-third of the respondents confirmed bonuses, and 61% of respondents confirmed that the businesses were hiring once again.
Opportunity to start your own career
In many other careers such as advertising, a person has to wait for a graduate placement or an intern-ship to go out and get experience and then begin to create their own profile or portfolio. One of the biggest advantages of digital marketing certification is that you can start your own career way before you set your foot in a workstation.
You could make investments in a strong social media and get your own followers, begin your own blogging and chip into the applicable online conversations.
Digital Marketing – Such a great career path
Digital marketing is a naturally evolving industry so starting your career in digital marketing is the best option. There are a number of online exams like the Hubspot’s Inbound Certification Exam and Google Analytic Exam and get a kick-start to your resume or CV and show off your skills and knowledge in the world of digital marketing. There are hundreds of people who have been hired after that proved their knowledge and talents.Tags: career in digital marketing, digital marketing career, digital marketing certification, digital marketing jobs